Effective Date: 01-01-2025
At MarketControl, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our mobile application ("App"). By using our App, you agree to the collection and use of your data as described in this policy.
1. Information We Collect
We collect the following types of information when you use our App:
1.1 Personal Data
Location Information: We may collect your device’s precise location (latitude and longitude) to provide location-based services or features within the app. This information is collected only when you enable location services for the app and grant the necessary permissions. You can choose to disable location tracking at any time through your device settings.
1.2 Usage Data
We collect information about how you interact with our App, including IP address, device type, browser type, operating system, and usage statistics such as the date and time of access, screen views, and navigation paths within the App.
1.3 Cookies and Tracking Technologies
We may use cookies or similar tracking technologies to enhance the functionality of our App and collect analytical data. Cookies are small text files placed on your device that help us recognize you and improve your experience.
2. Location Permissions
Background Location: Our app requests permission to access your location in the background. This allows us to provide essential features such as [e.g., continuous tracking of your movement for activity logging, geofencing alerts, etc.]. Without this functionality, certain key features of the app may not work properly.
How We Use Your Location: We use your location data solely to provide the features mentioned above. Your location information is collected securely and will not be shared with third parties without your consent, except where required by law.
Managing Location Settings: You have control over your location settings. You can enable or disable location access through your device’s settings at any time. If you choose to disable background location access, some features may no longer be available.
Opt-In Process: When our app requests background location access, you will be asked to explicitly opt in. We will explain why this access is necessary and how it benefits your experience with the app.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and improve our services: Location data is used to deliver accurate and relevant market control services, such as location-based analysis, nearby offers, or recommendations.
- To personalize your experience: We may use the collected data to tailor the content and features of the App based on your preferences.
- To communicate with you: We may send you updates, notifications, or other communications regarding our services, promotions, or your account status.
- For analytical purposes: To analyze trends, track user activity, and improve the overall performance of the App.
4. Sharing of Your Information
We do not sell, rent, or share your personal information with third parties for their marketing purposes. However, we may share your data in the following circumstances:
- Service Providers: We may share your data with trusted third-party service providers who assist us in delivering services such as data analysis, app hosting, or communication. These providers are obligated to protect your data and use it only for the purpose of providing their services to us.
- Legal Compliance: We may disclose your information if required by law, regulation, or legal process, such as a subpoena, court order, or other governmental request.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you via email or a prominent notice on our App if your information becomes subject to different privacy policies.
5. Your Choices
You have the following choices regarding your personal data:
- Location Data: You can enable or disable location services through your device’s settings at any time. Please note that disabling location tracking may limit the functionality of certain location-based features in the App.
- Account Information: You can update or delete your account information through the App settings or by contacting us directly.
6. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. If you delete your account, we will make reasonable efforts to delete your personal data, except where retention is necessary for legal reasons.
7. Security
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, alteration, or disclosure. However, no method of data transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.